Search Engine Optimization

There are a few tools of the trade that are putting our clients at the top of the lists. SEO is everywhere these days but only certain companies have that proven track record. NRCW LLC has those statistics proving success, especially in regional competitive markets.

Organic Search Engine Optimization (SEO) is all about having great content. A large part of the process is up to the client to continually post new content and build a large website. We will help you get set up with tailored news feeds and CMS Plug-ins. If you are not the talented blogger yet, NRCW LLC will publish unique articles that are written specifically to a brief set of specifications for the client. Articles are search engine friendly and key word rich, and are published in full on the client website.

Browse proven examples now (click here)

• Search engine friendly tailored news feed articles
• Sustained growth with full articles published on the website
• Increased inbound links
• Every news feed article cached as a separate page
• Editorial brief drives the news feed keyword strategy
• Links to revenue streams and information pages from news feed articles
• Regular tailored news feed updates (RSS) encourage frequent search engine caching

SEO Details

SEO: Increasing Your Organic Ranking = Increased Sales

"Organic search results" refers to the ranking of your site based solely on your site's coding, content and inbound links, as contrasted with Pay-Per-Click ("Sponsored Links") results where your placement is determined by your bidding on keywords. Almost 75% of search engine users don't bother looking at paid results because they view them more as ads than relevant results to their search, it is crucial that your website rank as highly as possible in the organic results. We offer the following solutions:

We offer phone consultation regarding SEO issues on an hourly basis. We can clarify issues that come up due to a site re-design, answer questions about various SEO myths and legends, suggest strategies for optimizing your website, and address emergencies such as a sudden drop in ranking.

An SEO Audit is the first step in improving your website's SEO with analysis and assesment of your current web portfolio. We research your keywords, assess your competitors' websites, review your website's coding, directory and file-naming structure, and content in order to assess the correct approach for maximizing your website's search engine rankings. Our detailed reports provide the information your team needs to make the necessary changes, and we provide phone support to answer any questions that might come up in the course of implementing our recommendations.

A SEO Audit consists of an effective Search Engine Marketing plan that begins with a thorough analysis of your current website. We address the following questions:

• How effective is your site as a marketing tool or marketing engine?
• Is your brand producing the results you want, whether it's leads, sales or extending your brand?
• How well optimized are the pages of your site to produce the required traffic so that you can achieve your marketing results?

Our goal of SEO is to advance selected pages of your site so they rank in the top 15 search engine results for targeted keywords and, ideally, on Google's page one. Our SEO Audit assesses where your website is in this process. The recommendations contained in our SEO Audit can be implemented either by your internal team (with included phone support) or by NRCW LLC.

We offer two levels of SEO audits; a Budget Plan and a Premium Plan. Both plans are well suited for clients with in-house Web and/or SEO resources who wish to either augment their knowledge with some outside expertise, or gain the knowledge necessary to optimize their website but most importantly the entire NRCW LLC SEO Audio and Optomization Package is included for all of our clients

Our SEO Audit Budget Plan is an approximately 8-10 page report that includes:

• Analysis of your top keywords — what terms do most users search when looking for your products and/or services?
• Analysis of your top competitors' websites — what can we learn from their SEO strategies?
• Analysis of your website's coding / markup — is your website coded to optimally communicate your information to the search engines?
• Detailed information and strategies — with specific examples using your keywords and website pages — on how to significantly improve your search engine rankings
• Identifying the "low-hanging fruit" — fairly minor site adjustments that will provide big results
• Tutorial on writing optimized content
• SEO best practices to guide your decision making in ongoing website management
• Up to 4 hours of telephone support

Our SEO Audit Premium Plan Includes the following reports:

• The Search Engine Marketing Assessment is a high level evaluation of how effectively your website is as a marketing engine for lead generation, sales, or brand extension.
• The Level-of-Optimization Assessment determines what the current level of optimization of your website's pages is, why, and what to do to improve it.
• The Keyword Assessment researches and analyzes which high-value keywords to use in optimizing the pages of your website.
• The Link Assessment analyzes the quantity and quality of your inbound links.
• The Baseline Keyword Ranking Test & Assessment determines the Google rankings for 10 of your high-value keywords.
• The Competitive Intelligence Assessment can determine how your website compares to the sites of your top three business competitors or your top competitors for three keywords and what we can learn from their SEM/SEO programs and strategies.

Each report includes a "Recommendations & Next Steps" section detailing what needs to be done to improve your website and its pages.

Our SEO Audit also includes 4 hours of face-to-face or phone consultation to review the reports and ensure that you understand the Audit's evaluations and recommendations, and to answer any questions you may have.

The Reports and Results

Search Engine Marketing Assessment Report

The Search Engine Marketing Assessment Report is a written document that answers the following questions:

• How well does your website's design support an enjoyable user experience that forwards your marketing goals for the site?
• Does the current design promote confidence in doing business with your firm?
• Do the primary and secondary navigation schemes allow for easy movement throughout the site?
• Is the visitor's attention being focused where you want it? Are callouts to important marketing devices being used effectively?
• Is site architecture streamlined to ensure that marketing components are functioning smoothly and deployed so as to generate leads?
  • Are newsletter signups easy?
  • Are forms for information collection being used wisely and appropriately?
  • Is valuable content easy to distribute and/or download to interested potential customers?
• Is content on the site of sufficient quantity and quality to support good search engine visibility and conversions (having the visitor take an action you want taken)?
• Are the crucial structural HTML markup elements of your website being utilized well to support your marketing goals?

Level-of-Optimization Assessment Report

The Level of Optimization Assessment Report is a written document that answers the following questions:

• Are the high-value structural HTML markup elements of each page being utilized to their optimum level? Specifically:
  • Directory and filenames
  • Title tags
  • Description and keyword meta tags
  • Headers (h1, h2, etc.)
  • First 200 words of content copy
  • Anchor text links to other pages
• What is the state of your site's underlying mark-up code? Is it free from extraneous code -- what we refer to as "cruft" — that causes search engine crawlers to abort their data collection efforts? Is your site free of cruft?
• Is the use of any scripting language benign or will it cause search engine crawlers to abort? Are elements crucial to the functionality or look of your website independent of scripts that cause problems?

Keyword Assessment Report

The Keyword Assessment Report is a written document that identifies 10 high-value keywords to use in the optimization of your website's pages.

Because search engines are word-literal calculating devices, every page on your website is in fact "optimized" for the words on that page. The crucial question is whether a page is optimized for the word or phrase for which you want it to be optimized.

Also of importance is whether these keywords are terms that are often used by searchers. Little traffic will be generated if your pages are optimized for keywords which are not being used by searchers

Link Assessment Report

The Link Assessment Report is a written document that answers the following questions:
o What is the number and quality of inbound links from other websites linking to your site?
o Is there any indication you are being linked to from "link farms" (pages with more than 100 links on a page) for which you may be being penalized?
o What is the status of your internal linking? What is the quantity and quality of your internal links? Does the anchor text in page content effectively use keywords in creating links to other pages?

Baseline Keyword Ranking Test & Assessment Report

The Baseline Keyword Ranking Test & Assessment Report is a written document that contains the results of the Keyword Ranking Test HyperArts will conduct to determine your current Google rankings for 10 high-value keywords. These results will serve as a baseline reference point from which to measure progress and improvement.

Competitive Intelligence Assessment Report

The Competitive Intelligence Assessment Report is a written document that answers the following questions:
o How do your current Google rankings your 10 high-value keywords compare to three business competitors you have identified?
o How do their Website Grader metrics compare to yours?
o Is there anything we can learn from these competitor SEM/SEO strategies and websites that would be useful to emulate?

Assessment Review Consultation

The Assessment Review Consultation is a two hour phone or face-to-face consultation to ensure that all assessments and recommendations are thoroughly understood, and that any questions you have are answered.

SEO Action Plan

Following our SEO Assessment, HyperArts can, if desired, create an Action Plan which consists of detailed instructions for modifying your website's directory and file nomenclature, title and meta tags, markup, and content, all with the goal of increasing your website's ranking and the number of leads your website generates. Our Action Plan specifies:
o The directory and file names for the pages on your website;
o For each page, we specify the content for the <title> tag, the "description" and "keyword" meta tags, and the main header tags (<h1>, <h2>, <h3>)
o content consulting and recommendations;
o linking strategies.

The Action Plan can be implemented by either HyperArts or by your internal staff. If developed by your internal team, HyperArts provides a period of phone support.

SEO Monthly Reporting & Management

For a monthly fee, HyperArts will manage your ongoing SEO efforts, scheduling monthly reports which extensively track your search engine rankings for your high-value keywords, as well as your competition's, provide a monthly summary of your website's rankings, with detailed suggestions for improvement, as well as phone consultation

Link Building Campaigns (Off-page SEO)

How many websites link to your website? How "popular" or "authoritative" are those websites? What is the content of the text linking to your website (the anchor text)? These are perhaps the strongest factors the search engines use in determining your ranking. You can have the most "optimized" site on the Internet, but if no one is linking to your website, the search engines will not regard your website as a valuable resource to serve up on searches. HyperArts can determine where your current links are coming from, if there are possibilities for improvement, identify websites that are good candidates to approach, and work with you to initiate an ongoing link-building campaign to improve your off-page SEO

Search-Engine-Friendly Website Design

Because the way a website is coded is a key factor in getting good rankings, your website may need to be re-coded in order to better optimize it for the search engines. This does not necessarily mean a re-design, but rebuilding the underlying structure to conform to both Web Standards and SEO Best Practices (they're fundamentally the same!). HyperArts is expert at building sites to these standards.